Launching new
products soon?
Calculate the price of the
photoshoot in advance!
CALCULATe PRICE
Get started
Request a shoot

How Foodmatch took photography out of in-house with Squareshot

January 16, 2025
4
MIN READ
in this article
    Access the Article
    Just add your name and email — no account needed.
    Thank you!
    Oops! Something went wrong while submitting the form.

    Founded in 1996, FOODMatch, a producer and importer of Mediterranean specialty foods, regularly creates photo and video content to support marketing and communication around their products. It varies from product photos to recipe images and guided walk throughs of products. They primarily use content on their websites and social media as well as in B2B advertising.

    FOODMatch came to Squareshot due to a lack of internal bandwidth to create the amount of content they wanted to. Squareshot was able to cover the packaging and product photography needs, but the company also creates recipe images and video.

    No items found.
    1/1
    "We looked for a product partner who is quick, good quality, and consistent with lighting and style of photography they are taking," – Hilary Goodwill, Senior Manager at FOODMatch.

    Squareshot and FOODMatch began its collaboration in 2021 and has been working together ever since. 

    Before working with Squareshot, FOODMatch created its content in-house.

    "Quality was ok, but not great. This process became untenable after some changes in staff and a new approach to how we wanted to capture packaging photography," adds Goodwill.

    It took some work to establish a streamlined product photography process, especially because you are working with food.

    "We have a process of, ideally, sending groups of unlabeled packaging to Squareshot to be photographed. I also work with a renderer who then digitally applies labels to the unlabeled images. Things are pretty stream-lined and it's nice to not have to photograph in-house," says Goodwill.

    No items found.
    1/1

    Reaching creative objectives

    With Squareshot, FOODMatch was able to take product photography out of the in-house and regularly get high-quality images.

    "This [collaboration] has allowed us to implement our hybrid photo/rendering plan for packaging photography," comments Hilary Goodwill.
    No items found.
    1/1
    No items found.
    1/1
    article model
    No items found.
    1/1
    No items found.
    1/1
    No items found.
    1/1
    No items found.
    1/1
    No items found.
    1/1
    Article by
    Pylyp Sukhenko
    Pylyp Suhenko leads marketing at Squareshot, helping e-commerce brands grow through impactful visuals and content strategy.
    I share weekly insights on e-comm content production
    Thank you! Your submission has been received!
    Oops! Something went wrong while submitting the form.
    Thank you! Your submission has been received!
    Oops! Something went wrong while submitting the form.
    Enjoy the article?
    You'll love squareshot.com, the product photography service that over 2,500 brands rely on. Build the Brief for your next launch!
    Home
    ->
    Blog
    ->
    how-foodmatch-implemented
    ...
    GIVE YOUR
    Product A
    SQUARE SHOT
    Need Product images That Sell?
    Need Product
    images That Sell?
    99% projects delivered on time. Retouching & revisions included. Trusted by 2,500+ brands.
    book a call ->
    Stories
    August 25, 2022
    4
    MINS READ

    How Foodmatch took photography out of in-house with Squareshot

    Subscribe to our newsletter

    Once a month, we send useful materials to help you in your work

    Thank you! Your submission has been received!
    Oops! Something went wrong while submitting the form.
    Share

    read also