WHOOP’s Needs in Product Photography

WHOOP, a leader in wearable technology, set out to create a consistent, repeatable visual standard for its e-commerce channels. Previously, WHOOP worked with individual photographers whose differing lighting setups and styles resulted in variation across product listings. This made it difficult to scale content production or maintain visual consistency.

“Our past approach to e-comm was always one-off, which led to inconsistency on our website.” shared Josh Svoboda, Design Lead at WHOOP.

Why WHOOP Selected Squareshot

WHOOP chose Squareshot based on several practical factors:

• Familiarity with WHOOP’s product and internal processes (WHOOP had worked with us years prior on a different project)
• Expanded service offering, including on-model photography and video production
• New York production location, meeting WHOOP’s logistical requirements
• Pricing structure aligned with the volume of assets needed
• Shorter lead times compared to other providers under consideration

“Squareshot was already familiar with our process and product and had expanded capabilities since our last project together.”

The decision was driven by alignment on scope, timeline, and location rather than subjective claims about quality or style.

Photos: Squareshot

The Content Challenge

WHOOP’s main objective was to establish a scalable, documented process to deliver consistent e-commerce visuals across all future product launches.

Photos: Squareshot

Working with Squareshot

WHOOP noted the value of Squareshot’s:

• Production services — including casting, on-model, product, and video assets
• Flexibility in managing changes and challenges during production
• Structured collaboration throughout multiple feedback cycles

“The flexibility of the team and willingness to help us achieve our goals was great — especially when we faced challenges like last-minute casting replacements.”

What started as a single project has grown into an ongoing partnership: WHOOP is now a regular client with a well-established production workflow that covers both model and product-only photography as well as video assets. Together, we’ve built a system that ensures consistency across visuals, faster turnarounds, and fewer production headaches with each new shoot.

WHOOP advises new clients to be as detailed as possible when defining deliverables:

“Fill out your brief thoroughly with as much detail as possible to help align on deliverables early on.”

Deliverables

• 134 images: product on model (full body), model recognizability: recognizable
• 72  images: product-only
• 14 videos

It is worth mentioning that, beyond the deliverables, WHOOP secured reliable, cohesive visuals. They also eliminated the stress of managing different teams or starting from square one for each shoot.

Photos: Squareshot

Results

WHOOP’s new assets are currently deployed across:

• The member shop: shop.whoop.com
• The new member acquisition site: join.whoop.com
• Planned paid advertising campaigns

The updated visuals provide WHOOP with a scalable foundation for clean, consistent presentation across digital platforms.