Backdrop
A physical background that is used to customize an image. E.g. color backdrops, backdrops mimicking materials, such as marble, wood, etc.
Image consistency
When all your product images across collections and platforms share a set of pre-established guidelines, such as margins, lighting, and proportions.
Image quality
The quality of an image is defined by how realistically it translates color, showcases its key attributes – form, physical characteristics, material, and meets technical requirements – resolution, framing/margins and correct file format.
Product image
The thing without which e-commerce doesn't exist.
Product photography
A reflection of a product, not its reinvention.
Shadows
Not to mix up with reflections. Shadows can be natural and artifical. Natural shadows are created during the shooting stage. Artifical shadows are added in the post-production stage.
Squareshot
A product photography service with streamlined processes, transparent pricing and communication