2017 / The beginning of Squareshot in New York
2018 / Move to a larger studio in Brooklyn
2021 / Opening of our first studio in California
2022 / Move to a brand new space in New York City
2017 / The beginning of Squareshot in New York
2018 / Move to a larger studio in Brooklyn
2021 / Opening of our first studio in California
2022 / Move to a brand new space in New York City
THE
PARADOX
Of
Our
Founding
Story:
The skillset that put Squareshot at an advantage is the same skillset that made our first business fail.
Alex, co-founder and CEO of Squareshot
In 2016, my partner Dmitiry Kovalenko and I were developing our first startup – a marketplace for used luxury items. We lacked experience and capital to overcome a common marketplace problem of what came first – the chicken or the egg*. It also turned out that the images we shot for our used items were "too good" to be believable. So, we decided to pivot and start Squareshot.
*Chicken-and-egg problem occurs when marketplaces have to figure out what comes first – supply or demand.
In 2017, Dimitry and I were still scattered across the globe. Early on, we collaborated on photoshoots using Skype. Our very first clients came from a local fair across the road from our first studio in NYC. I brought them on board and showed how much we could do with a little bit of their trust and 24 hours.
With little to no resources, but just enough ambition to compensate for it we made it work. We transformed remote work from a disadvantage into Squareshot's core asset. Long before it became the new normal.
Today, Squareshot is a product photography service with a network of studios across the US. We employ talented experienced professionals. We are still scattered across the world, purposefully.
At Squareshot, we believe that ambitious results can be achieved without detriment to our lives and relationships. We promote a healthy work environment, where the key emphasis falls on a simple human value – respect.
We are a team of doers – energetic, highly responsive, but most importantly – curious.
We are always in pursuit to expand our team, as you never know when you’ll find a like-minded human. We've also seen incredible success tracking results, not time. Corporate bureaucracy does not stand in the way of our progress.
If you align with these values and you feel that we might find professional common ground – reach out to us at hello@squareshot.com
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