For performance-driven brands, product photography isn’t about visual experimentation—it’s about trust. When athletes shop online, they’re not browsing for inspiration. They’re evaluating protection, fit, and durability. Every image on a product detail page (PDP) has to do one job well: clearly show what the product is and how it performs.

That’s the challenge Battle Sports set out to solve — and why, over more than two years, they partnered with Squareshot to build a repeatable, on-white photography system across 48 completed projects.

This case study isn’t about a single campaign or seasonal refresh. It’s about what happens when brands commit to visual consistency — and let performance compound over time.

A Brand Built Around Performance and Safety

Battle Sports was founded by former athletes who understand the stakes of competition. Their products are designed for players who rely on their gear — not just for comfort, but for protection. That mindset carries through every decision, including how their products are presented online.

For Battle Sports, PDP imagery isn’t a branding exercise. It’s part of how customers evaluate whether a product is right for their level of play.

“Our customers are athletes who know exactly what they’re looking for. Squareshot’s on-white photography delivers the clarity they need to evaluate fit, protection, and construction — without distractions. That trust matters on every product page.”
— Bradley Cundal, Director of E-commerce & Growth Marketing at Battle Sports

The Challenge: Scaling a Product Catalog Without Losing Visual Trust

Over time, Battle Sports expanded and refined its product lineup. With every new or updated SKU, the challenge stayed the same: how to present each product clearly and consistently — without visual drift.

Inconsistent lighting, angles, or cropping can quietly erode trust, especially for returning customers who expect familiarity across product pages. For performance gear, even small visual inconsistencies can raise questions.

The goal wasn’t reinvention. It was reliability.

The Strategy: On-White as a System, Not a Style

Rather than treating on-white photography as a creative constraint, Battle Sports approached it as a system. Clean backgrounds remove distractions and allow athletes to focus on construction details, materials, and design features that impact performance.

Over dozens of shoots, Squareshot helped implement a repeatable approach to lighting, framing, and composition — ensuring that new products seamlessly fit into existing PDPs.

This wasn’t about minimalism for its own sake. It was about creating a visual language that customers could quickly understand and trust.

“We chose on-white photography because it creates a clear, repeatable system that reflects how we build products — purpose-driven, consistent, and focused on performance details athletes care about.”
— Bradley Cundal, Director of E-commerce & Growth Marketing at Battle Sports

Measuring the Impact: What Consistency Delivers Over Time

The true value of a visual system shows up over time. As Battle Sports continued working with Squareshot across 48 projects, the focus shifted from individual shoots to long-term performance.

Since standardizing PDP imagery, Battle Sports observed:

• An increase in the PDP conversion rate of 15%
• Growth in organic traffic to product pages by 17%
• A change in average time on PDPs by 35%
• A reduction in image revisions and reshoots by 75%
• Faster product launches by 20 days

While exact figures vary by product and season, the overall trend remained consistent: clean, repeatable imagery supported stable PDP performance and operational efficiency.

“Standardizing our product imagery improved both how customers engage with our PDPs and how efficiently our team operates. Directionally, we’ve seen stronger engagement and fewer customer questions, while internally it reduced revisions, back-and-forth, and reshoots by giving everyone a clear visual standard to work from.”
— Bradley Cundal, Director of E-commerce & Growth Marketing at Battle Sports

Why Repetition Outperforms Reinvention

In e-commerce, novelty fades quickly, but consistency compounds. When customers browse multiple products, familiar framing and lighting reduce cognitive friction. Comparisons become easier. Decisions become faster.

For Battle Sports, repeating the same visual system across their catalog helped to build recognition and confidence. Customers didn’t have to relearn how to read each product page; the imagery did the work quietly in the background.

A Partnership Measured in Reliability

Completing 48 shoots over more than two years isn’t just a production milestone — it’s a signal of trust. For Battle Sports, continuing the partnership wasn’t about chasing new visuals, but about working with a team that understood their products, standards, and pace.

Reliable output, predictable timelines, and consistent results allowed Battle Sports to focus on product development — knowing their PDP imagery would stay aligned.

“As our catalog grew, we needed a partner who could deliver the same quality and consistency across every shoot. Squareshot became an extension of our team, which made long-term collaboration the obvious choice.”
— Bradley Cundal, Director of E-commerce & Growth Marketing at Battle Sports

What This Means for Growing E-Commerce Brands

Battle Sports’ experience highlights a simple truth: high-performing PDPs aren’t built through constant reinvention. They’re built through systems that scale.

For brands selling technical or performance-driven products, on-white photography remains one of the most effective ways to communicate clarity, build trust, and support long-term growth.

Squareshot helps e-commerce teams build visual systems that scale with their catalog, support conversion, and deliver results over time, one repeatable shoot at a time.