There are dozens of different angles in photography, but that doesn't mean that every angle is worth investing in. In fact, most products have a limited number of angles that will justly display key attributes. Figuring those angles could be a challenge, especially if you are working with budget constraints.

At Squareshot, we have photographed over 50,000 images across our studios in New York, Los Angeles, as well as Austin. We've built a well-rounded understanding of what angles will benefit your product. In this article, we'll explore the low- and high-budget angle packages that you can order from a product photography studio, freelancer or shoot yourself.

Flat lay apparel / Pinned/hanging apparel

High budget‍

The best way to capture flat lay, pinned, or hanging apparel is to shoot it straight on, from the back and add one or a few close-ups. This should demonstrate the key attributes and showcase details such as print, texture, design elements.

Low budget‍

If you are working with a limited budget, showcasing the product straight-on will be sufficient.

Ghost mannequin apparel

High budget

For a high-budget ghost mannequin shoot, in addition to straight-on from the front and the back, it is recommended to showcase your product at a 3/4 angle from the front and the back as well. This should the customer a complete understanding of how the product will sit on him/her.

Low budget

If you are limited in budget, showcase the product straight-on and add a back angle if the product calls for it. This is especially true for dresses or less-traditional designs.

Accessories

Glasses

High budget

When shooting glasses with higher budgets, focus on shooting them straight-on, at a 3/4 angle, a side angle, and singling out an interesting detail with a close-up.

Low budget

If you are working with constraints, shoot the glasses straight-on to display their fit and at a 3/4 to highlight the build.

Bags

High budget

The best way to showcase bags is to shoot them straight on, at a 3/4 angle, from the back, while it's open, highlight a few details like the zipper, texture, or brand emblem. Shooting the bag from a top 3/4 angle could also be a nice touch.

Low budget

If the budget is low, showcasing the bag straight-on will create a sufficient insight into its build and look.

Watches

High budget

When it comes shooting watches, the best way to showcase the product is photograph it straight-on, back crossed, left 3/4 (top side), 3/4 side angle, and full size straight-on.

Low budget

When shooting watches with budget limits, focus on showcasing the image straight-on and from a left 3/4 (top side). This should be sufficient to demonstrate the key attributes of your product.

Footwear

High budget

The best way to showcase footwear is to shoot it straight-on (the outer side), then at a 3/4 top angle, topside view, and finally add a close-up demonstrating its fabric, laces, or branding. Optionally you could also shoot the sole.

Low budget

If you are limited to one or two shots, your best bet is to show the shoe straight-on from the (outer side).

Jewelry

Earrings & Rings

High budget

When shooting earrings, focus on the straight-on, low straight-on, and a 3/4 angle. This should be more than enough to reflect the nature of the product.

Low budget

For a low-budget case, shoot earrings from a 3/4 angle. The straight-on angle often doesn't demonstrate the width and depth of the product, thus, can be misleading.

Necklaces

High budget

With a higher budget, you can photograph the necklace straight-on, showcase it from a high left or right 3/4 angle, and highlight it with a close-up.

Low budget

With a lower budget, a simple straight-on shot will be enough.

Health & beauty products

High budget

If the goods are packaged, then it's important to showcase the package straight-on, then the product straight-on, and finally shoot the contents. The contents can be demonstrated with droplets (in-action) or with swatches. If the bottles are transparent, then showcasing the contents separately becomes optional.

Low budget

If you are working with a smaller budget, shoot the product straight-on. If the product also has packaging, place them side by side to give context.

Time to shoot

If you are still unsure regarding which combination of angles will suit your product best, do not hesitate to contact us. With a help of a quick demo, we'll help you identify what fits your creative vision and can align with content budget.