E-commerce photography services are set to grow like the bitcoin rate after Elon Musk's tweets. And the handbag market is no exception. Many of our clients are part of this lucrative niche and we wanted to provide all readers with this comprehensive guide on how to photograph handbags for ecommerce.
Let’s start with a bit of forecast for the market to get a grip of the situation.
The handbag market is expected to reach $67.9 billion by 2025 from 2019, growing at a CAGR of 5.4% in this period. Major players of the segment, like LVMH, Gucci, and Michael Kors are laboring to attract the most promising developing markets of this segment, like China, Brazil, and India.
What's even more vital for ecommerce is that online is set to drive growth with CAGR for online sales expected to reach a massive 7.4%.
The curve of handbag demand is on the rise driven by working women who need their totes to be reliable partners in their busy days. Their status symbol, their best confidant, their mobile safe, their precious accessory to highlight their look.
It’s a belief many women live by: there should be 2 expensive things in your look: the shoes and the purse. The rest is minor-league.
Women, as the purchasing power, are easier to trick into buying something, specifically something as versatile, omnipresent, and crucial for their everyday look and feel like a bag.
Emotional buying AKA impulse buying still has a long way to go in ecommerce, as the majority of it is still happening offline [8 out of 10].
Nonetheless, almost 40% of ecommerce purchases are attributed to impulse purchases.
What’s the best trigger that makes a client open up their wallet?
In that very order – if you get all the 3 components right, you have basically found a golden deposit of this era.
Just as with every other category of product images, bags ecommerce photography can help you drive your bottom-line by:
There are multiple ways how professional bags product photography service can improve your sales, but none of these advantages are as vital as the only minus of NOT having proper images: the client bounces right away.
If you dare to commit this cardinal sin of not bothering to produce hi-res hi-quality visuals, you lose the war of being credible, professional, trustworthy. You lose your client.
Totes lead the way in sales due to their universal nature, classic style, and ample capacity. But the current offering is impressive with over a dozen different types of this accessory available.
There are sporty ones and formal types, practical and fashion-driven. With one handle, two or three. The leather, plastic, and straw ones. The ones for a camping trip and a black-tie event.
These are most frequently included in the filter section of the ecommerce shop specializing in handbag and luggage sales:
If you are planning on acquiring some luxury bags photographs or if you own a mass-market backpack online store, you need to make sure the person in charge of the visuals takes into account the fundamental ecom’s requirements.
Image size requirements differ from marketplace to marketplace and from channel to channel.
Shopify will accept images up to 4472 x 4472 pixels of up to 20 MB in size, with a minimal recommended size of 800 x 800 to enable zoom function.
Amazon image requirements deserve an article of their own, as they have a separate set of standards for all product images and main ones. For example, the platform recommends the product to take up min 85% of the image. Size-wise, the minimum allowed is 500 px, the recommended size for zoomable experience is 1600 px and the maximum allowed is 10 000 px.
When dealing with your website, you will need to upload different sizes of one product for different placements: product page, category, carousel, etc. for optimal loading speed.
Long story short, JPG is ecom’s most preferred format, that all companies delivering bags photo editing service are well aware of.
PNG and GIF are also allowed on many platforms, but you should be wary of using heavy formats, as marketplaces too have limited servers and they like merchants who appreciate this.
Remember, users have no patience to wait for images to load, so using speed-loading-friendly formats helps your conversions.
White is unanimously the number one background for marketplaces, as there’s too much happening on those pages anyway.
Black backdrop or even textured surfaces are often used for man’s bags and rucksacks, sold in brand online stores.
Social media images of handbags can be mundanely placed against colored backgrounds to capture attention and create the mood.
The minimum recommended number of images for one bag is 5: it allows a lot of detail yet leaves a customer craving to further explore the item physically when unpacking it.
ALT text, description, and use of keywords are vital for image SEO optimization. Help Google decipher what’s in that image, so you can boost your SERP results.
Start with an inventory of what needs to be shot, which angles and product combinations you would like to see at the end of the exercise.
There is a lot of coordination, contracting, rental to take place before the shoot: models’ recruitment, equipment rental, security and insurance for premium items, professional bags product photography studio rental, hiring a photographer, an assistant, an MUA.
If you consider using props, colored backgrounds, etc. – make sure you have them all ready for the day X.
Depending on the scale of things, this may be a minor task or a huge one. Getting ready for shipment is a vital part of the process. Don't forget to get insurance, specifically if you are shipping luxury bags.
Inspect all inventory before shipping for damage and imperfections, clean and pack it.
Once on the photo set, lineup all items nicely in the order of shoot and give them a final dusting and polish. Use canned air to remove any specs of dust if necessary.
Set up lighting and reflectors according to your needed result.
Make a few of the test shots before you are happy with how the light and shadows work on your screen. The purpose of this exercise is to reach the optimum exposure as well as reduce any post-production workload.
Execute the shoot of all bags, purses, backpacks as per the technical task.
Go back to the initial plan and make sure you have all the required shots done as ordered and contracted by the client. While you are still on set.
It’s now down to bags retouching photography stage in the comfort of your office. You might want to read our extensive piece on ecommerce photo retouching.
Overall, at this stage, you will need to remove any spots and blemishes, adjust straps with the liquifying tool, extend background where needed, work on the shadow, change background for white, tweak exposure and contrast settings as well as resize the picture as needed.
While we have written an extensive article on product photography pricing and have a pricing page, that has different subscription plans, the ballpark estimate for such work will average in a professional photo studio in New York as follows:
Product photography for bags can be DIYed at the initial stage. We have all been there, trying to survive and bootstrap for a project from friends and family.
Should you have any capital at all going, the highest possible ROI in ecommerce is indeed a professional product shoot of your product.
No marketing strategy, high-quality materials, or advertising will work with poorly executed visuals.
Looking for a studio to make ecommerce bag images? Talk to us and lets make it happen.